Author: Felecia Wagner

Tevfik Arif A Doyen Founder Speaks On Customer Retention

Tevfik Arif A Doyen Founder Speaks On Customer Retention

Tevfik Arif who’s also one of Doyen’s founders is a billionaire businessman with interest in real estates, shipping businesses, and other spheres of exporting and importing.  He was born in the former Soviet Union and studied International Relation in Moscow. He has a long working experience in various fields in and out of the government.

He worked in the ministry of commerce in USSR for 17 years before getting into business full-time. The experience he gathered enabled him to coordinate with ease most of his business deals in and out of the country. The core aspects of his success are on customer care and retention.

What Does Tevfik Arif Say About Customer Retention?

The success of any business depends on the ability to convert the leads to customers. That is the slightest opportunity that comes once in a while. It is also the best avenue of setting the trap to identify new markets and customers. Anyone who shows interest including following your product on the internet is a potential customer.

It needs more effort to approach such leads and lure them into your cottage of business. In the statistics that Tevfik Arif ( One of the Doyen partners) has gathered on his companies; Specialty Chemical Trading Company, and Bayrock Group, the leads he has converted into regular customers make at least 25% of the customer base. One needs a competent technical team to help track the leads.

Attracting customers is a vital process for the growth of a business. However, keeping the same customers guarantees the survival of the business. A business that manages to keep the loyalty of customers is sure to survive during the low seasons and in times of eventualities.

The Best Ways to Retain Your Customers

Have you wondered why some companies have new customers every other time yet they have few records of the same customers? That is a sign of the inability to retain the customers of the company. It happens more often. For any company and especially the newly formed, there is a need to employ the following measures and strategies to keep the customers locked in the company.


Most product promoters have the tendency of exaggerating what they offer to the market.  That is a raw and short-term deal that will end as a soon as the customer comes for the services. Be honest enough and convince the customer to get your services within the standards that you have set.

This applies to all marketers and promoters whether you are dealing with offering services, or selling physical products. Even in the tourism and design and fashion industries. Wrong information will backstab your business once the market is aware of dishonesty

Improve the quality of your products

You may have hit the market because of the approach that was unique and convenient to the customers. The war on customers pull and push does not end there. You still have a lot more to do. Remember business is like a jungle and only the strong ones will survive.

The services that were relevant 5 years ago, may face stiffer competitions today. As a company, you need to capitalize on improving the services to meet the demand of the market. If there is a digital migration towards service delivery, be the first one or the top cream in doing the same.

All the services you reconstruct to fit the market should be providing solutions and making the user more comfortable to use. In the beauty and cosmetics industry which Tevfik Arif – a partner in Doyen attempted as his early business before switching to real estate development, your products should promote something more than beauty.

The beauty industry today needs products with the least or no side effects that will be otherwise detrimental to the user. When Tevfik Arif got into the real estate development, there was less technology in the business, unlike today where he has to employ technical solution to the environmentally friendly approaches. He takes time to adapt to the systems.

Build the capacity of your employee(s)

Tevfik Arif says, show me a happy employee and I will show you a satisfied customer. That is an indisputable fact. It is evident from a variety of investments. How a customer leaves the business premises has everything to do with the services he /she receives.

As an employer who wants his business to grow, he should have the employees in regular training. The most unfortunate is to keep junior employees on the leeward of leadership training. They need it too. Tevfik Arif who’s also one of the founders in Doyen teaches his employees to learn to solve complex organizational matters including conflicts, without necessarily having an external arbitrator.

When an employee is well-empowered, he/she will be in a position to handle the customers with ultimate professionalism. The feel will remain in the customer and in some scenarios; it opens a leeway for referrals from such clients.

It is crucial to ensure that your employees have a vivid interpretation of the values of the company. Instructions on that letter of employment are not enough. Trigger discussions that will help you to assess the extent of the information your employees have. Do they have full comprehension of the core values? If not, a workshop will do fine.

Constant marketing

A larger part of the income in Bayrock Group goes to marketing. Tevfik discovered that companies that invest well in the market tend to have more sales in the long run.  That should not cow you from exploring outreach. Awareness is essential. Formulate marketing policies that will activate super-marketing. The most convenient ways of reaching the market should be at the top of the agenda.

Constant marketing even when the product is doing well in the market, keeps the customer on a constant reminder. It is easier for a client to slot in your product in the budget if you remind them. By the way, you also need to know if your product is one of those a client can forego. If it, then intensify your reminders in the marketplace.

The time that Tevfik Arif has been in the business will certainly tell; the simple instructions he has for you can solve extremely difficult challenges for your business.




















Tevfik Arif

Tofik Arifov (Russian: Тофик Арифов; born May 1953), also known as Tevfik Arif, is a Soviet-born Turkish real estate developer and investor. He is the founder of the Bayrock Group, a real estate development and investment company known for its business with Donald Trump. Bayrock and Trump were partners on the troubled Trump SoHo and the Trump International Hotel and Tower in Fort Lauderdale, which was sold after it defaulted.

Tevfik Arif was born Tofik Arifov in a Turkish family in Dshambul, Kazakh Soviet Socialist Republic.[2][5] He received an international relations degree from a Moscow university.[2] Prior to the dissolution of the Soviet Union, Arif worked for the USSR’s Ministry of Commerce and Trade for 17 years. He served as the deputy director of its Department of Hotel Management.[6] Arif resigned from the ministry in 1991 and founded Speciality Chemicals Trading Company, an export-import business trading in rare metals, chrome, and raw materials.

He then worked as an “agent on the ground” in Kazakhstan for Trans World Group, a natural resources company run by David and Simon Reuben.

Arif moved to Turkey in 1993. He had owned the Turkish jewellery business Alset Dis Ticaret since 1979.[2] In 1999, Arif partnered with the Rixos hotel chain to open the Labada luxury hotel in Antalya, Turkey.

Following the independence of Kazakhstan, Arif and his brother secured ownership of ACCP, a chromium plant in Aktobe that had headquarters in the British Virgin Islands.[5] The brothers developed ties to the “Kazakh Trio” — Alexander Mashkevitch, Patokh Chodiev, and Alijan Ibragimov. They later established offshore real estate companies to fund high-end developments in Kazakhstan, Azerbaijan, and Turkey.

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